Crowdy House commissioned us to come up with a new concept and design for their identity. Online design shop Crowdy House's mission is to democratize the design industry by helping designers and makers sell directly to design fans all over the world.
Studio& designed the new identity, including the logo, business cards, website, flyers, banners, advertisements and graphics for exhibitions. We also art-directed the photos and films that illustrate the different categories online. In order to explain the concept of Crowdy House, we created an illustration that is shown on the website and flyers.
The logo is playful and can be used in many ways. The pattern inside or outside the house can be changed. A building with a slanted roof, the logo's main icon represents a factory or a house.
(In collaboration with Cathelijn Kruunenberg)
Photos: Anne Claire de Breij