A film production company based in London commissioned a complete identity, including a new logo, business cards and a potential website redesign. Superplex Pictures' work spans from branded content and documentaries to short films with a more creative edge. Their clients include Google, Nescafe and PepsiCo.
Looking at the screen format 21:9, a frame surrounds the chosen typography to link to a cinema screen. The 'pictures' replaces the idea of an audience in a cinema. Motion graphics have extended the use of the logo to fit within a moving film format.
Animation by Lemma Redda