Belgian carpet company, Limited Edition, commissioned the design of a new identity for use in all their corporate literature, including business cards and brochures, and website. A new logo was created using the acronym LE based on the company's name Limited Edition. A roll of carpet influenced the design of the letters - creating a soft, circular visual. It also incorporates abstract shapes as an alternative to the swirly logo. Here the full company name is spelt using simple serif font capital letters.
Designed at Frame Publishers
see also the Edition #1 project