B-side

New identity for contemporary jewellery festival in Amsterdam.
The B-side festival brings together a series of jewellery exhibitions and performances on different locations across the city of Amsterdam.
The organisers invited Holy Grey to design a new identity for the 2nd edition of the festival. Taking inspiration from traditional jewellery shapes of jewellery, we constructed a coherent Ė yet playful Ė identity from abstractions of these iconic forms. As each shape represents a different geographical location participation in the festival, the different jewellery shapes make up a geographical ďnecklaceĒ.

Commissioned by B-side In collaboration with Hanneke Minten and Rob van Leijsen (Holy Grey)